Prepared for adidas North America · November 2026
adidas has dressed the new leagues in volleyball, softball and 3x3 basketball. INTENNSE is the professional tennis league where three women and three men play for one score: all eight teams in Atlanta in 2027, then every team in its own city from 2028. No brand dresses a tennis league in America yet. We’d like it to be adidas.
A partnership proposal · Seven sections, about five minutes
“This one you can have fun.” — in the stands, Atlanta
A gender-balanced Professional Team Tennis League
Eight playing weeks in the middle of the summer. Switch the view to see the same season against the American sports year, or against the college calendar our players come from.
Where our players have been on the tour, and where they sit on the rating that covers everyone. The orange rule is where tennis starts paying for itself.
Two Arcs that finished a point apart. Each clip picks up in the closing minutes, with the full Arc a click away.
The final three minutes of Freeze v Rise, 20 June. The clock runs out with the teams tied, and the next point decides it: 143–142.
Match Center ↗The final minute of Outriders v Inferno, 25 June. It finishes 150–149, with the winner’s cheque on court.
Match Center ↗One from the net, one from the low camera. Each is about twenty seconds, and each one changed the scoreboard.
The last play of the Bolt from the low camera: a two-pointer that takes the Sting from 86–87 to 88–87. 22 seconds.
Match Center ↗Dalayna Hewitt’s two-pointer in the closing seconds against Rise, 15 July — 156 to 158, level. 18 seconds.
Match Center ↗■ The next league
The shape is already proven: the pro uniform, the youth and club layer, and the licensed line, with a new league that is building its audience fast. INTENNSE is that league in tennis, and the only one where women and men share a team, a kit and a scoreboard.
Pro uniforms, youth clubs and co-designed footwear. LOVB Atlanta plays here.
On-field apparel and footwear for all six teams.
Uniforms, youth camps and licensed lines from the 2027 season.
Three women and three men per team, every point toward one score.
“Authentic partnerships that give us organic visibility are more important than paid media campaigns.”
Bjørn Gulden · CEO, adidas · Annual Report 2025
■ Tennis at home
adidas dresses some of the best players in the world, at events adidas doesn’t own, a different city every week. An INTENNSE season is ten weeks of American tennis in one American city, built on a team rather than a draw, carried live across fourteen platforms. It is the home stage tennis in the United States has never had.
Atlanta from late May to August is a summer-long test for hot-weather kit and footwear: players training and competing in it every day, on camera, in a format built around ten-minute Bolts on a running clock.
■ Close to the market
adidas already speaks Atlanta, from the Spirit of ’96 kit to LOVB Atlanta. In 2027 the whole league plays its season here. From 2028 every team goes home to its own city and owner, each with its own crest, its own kit and its own young players, which is a local story in every market and decisions made close to it.
The whole league in one city, late May to 1 August.
One team per city, each with its own owner.
The largest city tennis league in the world, founded in 1934.
■ The 2026 Season
Ten teams, eight weeks, forty-three Pro Arcs, every one carried live. The 2026 Season closed on 1 August with Freeze beating Outriders 137–130.
The Rules of INTENNSE, explained · 2:04
Up 1,037% on the year before, with 26 million impressions.
Record live concurrents across the final series.
Average across forty local airings on Peachtree; the best single Arc drew 116,000.
Two broadcast, two RSNs, seven FAST, three streaming — 60% of watch time on TV.
■ Two ways in
Begin with the 2027 Season in Atlanta, and take the whole league as the teams go home. They are designed to follow one another.
■ Next step
We’d love an hour with the adidas team, in Portland or on court with the players in Atlanta.
Eight teams, ten weeks, one American city.
The league’s biggest broadcast, to close the summer.
Every team goes home, and every team needs a kit.
Women and men. One team. One score.
